Pick it<BR><BR>The outer packaging of products has a very important role and significance for the marketing of products and brand image building, which has long been common sense under the current commodity economy conditions. Many enterprises hope to use high-quality image packaging design to enhance the overall design of the quality, promote product sales, to create a more popular brand, promote the sustainable development of enterprises. Bacterial products are a kind of health food, and the topic of its outer packaging design has a certain freshness in the actual research.<BR>This design, based on the relevant cases of the packaging design of chicken sterilization products, puts forward how to deal with the relationship between packaging details and the whole in the design of modern food packaging. In this paper, the structure, shape, graphics, text, color and overall image of the packaging design of fruit wine is studied in depth, combined with the design case to give specific operational recommendations and methods. It is also expected that with such a crude research and discussion, the packaging design of fruit products will bring useful enlightenment and help. On the one hand, the research of this paper can promote the design practice, and on the other hand, it can form a positive construction process in the concept.<BR><BR>Keywords: "chicken fungus"; packaging design; fungi products; design display
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