The first part is the introduction of this paper and the importance of this research. The second part is the introduction of English advertising, including definition, function, importance. The third part is the summary of the characteristics of English advertising language, divided into three aspects: word use, syntax and rhetoric. The fourth part summarizes the strategy of English advertising translation, that is, literal translation, Italian translation and transliteration. The fifth part is a summary of this paper, emphasizing the importance of mastering the characteristics of English advertising language and choosing the correct translation strategy.
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