Internal unity is one of the important guarantees of the stable and long-term development of enterprises, a good corporate culture can enhance the cohesion of enterprise employees, brand name as one of the important culture of enterprises, can play a role in improving cohesion. At the same time, the brand-name effect can meet the interests of enterprises at the same time, to meet the material and cultural needs of employees in the work, so that employees have a sense of satisfaction and belonging. Nike, for example, spends a lot of energy and time on improving employees' work environment and meeting their growing material and cultural needs to increase employee loyalty and give employees the idea of being proud of their work in the enterprise, so as to mobilize employee motivation and improve work efficiency.
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