In addition, future research should explore the potential of other embodied metaphors and related image schemas. For instance, previous research attests to a relationship between physical distance and feelings of interpersonal connectedness and emotional involvement (Williams & Bargh, 2008), a finding also exemplified by common linguistic expressions (e.g., “She’s a close friend” and “We’ve been close for years”). Hence, do subtle proximity cues in advertisements (e.g., a small physical distance between target product and a user depicted in the ad) foster perceptions of product involvement or enhance the impression that the product addresses the consumer’s emotional needs?