Evolution of Starbucks logo In order to meet the challenge, Starbucks is constantly innovating. Starbucks logo is full of mystery, first time on March 29, it is 1971 years. The original black and white logo focuses on Mermaid and Starbucks coffee · tea · spice (Starbucks coffee, tea, and spices). After this logo upgrade, The glamorous woman of Starbucks is preserved, but it is optimized, more modern, more prominent against a black background, making it jump to the front. The name also changed from "Starbucks coffee, tea, and spices" to "Starbucks coffee.". This is the version of the great advance.The mermaid's figure has also been updated, the body cut has become shorter, only the part above the navel is displayed. In 2011, Starbucks gave a brand new design concept, brand and logo, and reviewed the success of green logo in the beginning. Now, the outer ring of black tape is completely removed, and there is no "strabucks" on the cup. Only the mermaid image that has been enlarged again is retained. It was an incredible and bold attempt.