In the context of the development of the Internet, the strengthening of technological research and development is very necessary for retail, more and more companies will use Internet technology for consumer services, smart services will become a new point of profit growth in the future, the smart mode of operation will become the trend of retailing in the future. The number of innovations in a company has a positive impact on profitability, combining Internet technology with logistics, finance, customer management, making the company's operations smarter, offering consumers diversified and personalized products and services.