To illustrate this further, let us take a look at some brand-writing from the Brooklyn-based clothing company Outlier. Consider the following quotes: Ultrafine Merino T-Shirt A near perfect t-shirt made with a Mackenzie 17.5 micron Merino Jersey, nature's finest performance fabric. Beautifully soft and remarkably dry to the touch, merino's hygroscopic properties help cool you in the heat and insulate you in the cool. Injected Linen Blazer An unlined blazer that wears like air. The Injected Linen fabric combines industrial warp-knit weft-insertion techniques with natural linen to create a material that is incredibly open and breathable while holding an elegant opacity.