站在用户角度，社区团购模式能让用户收获种类丰富的商品，更简单的下单方式

站在用户角度，社区团购模式能让用户收获种类丰富的商品，更简单的下单方式，并能享受到更优惠的价格。<br>一是价格诱人。销售渠道扁平化是社区团购的一个优势，去中间商环节，与源头的生产基地或者工厂建立联系，产品实现定制化，并直接发货配送给团长，而后由团长分发给终端用户。多方面降低的成本，可以明显体现在产品的终端销售价格上，因此消费者可以用更少的钱获取相同质量的产品。<br>二是购物体验佳。一般来讲，为了团长分发方便，产品一般会采用标准化包装。如生鲜产品一般为500克或1公斤包装，分量可以满足社区家庭一天的消耗量，提供“即买即食”的消费感受。此外，由于当下市场产品繁多造成了多数消费者的“选择恐惧”，限定的物美价廉的产品也容易被消费者所接受。<br>三是解决最后一公里问题。社区团购的用户获取商品可以选择自提或送货上门。即使是自提，提货点就在社区内，下班顺路取货或者下楼拿上产品也相对便利，同时避免了快递配送与上班时间重叠的不便。<br>四是具有互动性。直接在微信群里进行咨询和购买，互动和反馈较为及时，购买方式也比较简单。当出现产品质量问题时，还可以通过微信群直接与团长联系，完成货物的退款或赔偿，也在一定程度上解决了消费者的后顾之忧。除了企业和用户，利用空余时间工作的团长也能通过此模式获得团购返利的实惠，也在一定程度上助推了社区团购的发展。

站在用户角度，社区团购模式能让用户收获种类丰富的商品，更简单的下单方式，并能享受到更优惠的价格。<br>一是价格诱人。 销售渠道扁平化是社区团购的一个优势，去中间商环节，与源头的生产基地或者工厂建立联系，产品实现定制化，并直接发货配送给团长，而后由团长分发给终端用户。 多方面降低的成本，可以明显体现在产品的终端销售价格上，因此消费者可以用更少的钱获取相同质量的产品。<br>二是购物体验佳。 一般来讲，为了团长分发方便，产品一般会采用标准化包装。 如生鲜产品一般为500克或1公斤包装，分量可以满足社区家庭一天的消耗量，提供“即买即食”的消费感受。 此外，由于当下市场产品繁多造成了多数消费者的“选择恐惧”，限定的物美价廉的产品也容易被消费者所接受。<br>三是解决最后一公里问题。 社区团购的用户获取商品可以选择自提或送货上门。 即使是自提，提货点就在社区内，下班顺路取货或者下楼拿上产品也相对便利，同时避免了快递配送与上班时间重叠的不便。<br>四是具有互动性。 直接在微信群里进行咨询和购买，互动和反馈较为及时，购买方式也比较简单。 当出现产品质量问题时，还可以通过微信群直接与团长联系，完成货物的退款或赔偿，也在一定程度上解决了消费者的后顾之忧。 除了企业和用户，利用空余时间工作的团长也能通过此模式获得团购返利的实惠，也在一定程度上助推了社区团购的发展。

From the user's point of view, the community group buying mode enables users to harvest a variety of goods, a simpler way to place orders, and enjoy more preferential prices.<br>First, the price is attractive. Flat sales channel is an advantage of community group buying. Go to the middleman link, establish contact with the production base or factory at the source, customize the products, deliver them to the team leader directly, and then distribute them to the end users. Therefore, consumers can get the same quality products with less money.<br>Second, good shopping experience. Generally speaking, for the convenience of distribution, products will generally adopt standardized packaging. For example, fresh products are usually packaged in 500g or 1kg packages, which can meet the daily consumption of community families and provide the consumption feeling of "instant purchase". In addition, due to the variety of products in the current market, most consumers are "afraid of choice", and the limited products with good quality and low price are easy to be accepted by consumers.<br>The third is to solve the problem of the last kilometer. Users of community group buying can choose to pick up or deliver the goods to the door. Even if it's self pick-up, the pick-up point is in the community, so it's relatively convenient to pick up the goods on the way to work or go downstairs to pick up the products. At the same time, it avoids the inconvenience of overlapping express delivery and working hours.<br>Fourth, it is interactive. Direct consultation and purchase in wechat group, interaction and feedback are more timely, and the purchase method is relatively simple. When there are product quality problems, you can also contact the team leader directly through wechat group to complete the refund or compensation of the goods, which also solves the worries of consumers to a certain extent. In addition to enterprises and users, the team leaders who work in their spare time can also get the benefits of group buying rebate through this mode, which also promotes the development of community group buying to a certain extent.<br>