首先，本研究采用了文献分析和资料数据收集的方法，通过理论的学习与搜索，

First of all, this research adopts the methods of literature analysis and data collection, through theoretical study and search, through literature retrieval, reading, exploring and analyzing the basic principles and theories of packaging sales strategy, to understand the packaging marketing strategies of native products at home and abroad And the impact of packaging design on consumer buying behavior

First of all, this study adopts the method of literature analysis and data collection, through theoretical study and search, through literature retrieval, reading, exploration and analysis of the basic principles and theories of packaging sales strategy, to understand the packaging marketing strategy of domestic and foreign local products and packaging design on consumer buying behavior

First of all, this study uses the method of literature analysis and data collection, through theoretical study and search, through literature search, reading, to explore and analyze the basic principles and theories of packaging sales strategy, to understand the packaging marketing strategy of local products at home and abroad and the impact of packaging design on consumer purchasing behavior<br>