The cost benefit analysis is the br

The cost benefit analysis is the brand marketing basic analysis method, may examine the brand marketing the implementation effect.Only then when the anticipated income is bigger than the cost, the enterprise only then can implement the brand marketing strategy.Looked from the objective angle that, the implementation brand marketing strategy is enterprise's one kind of investment behavior.The brand marketing is a long-term process, the brand construction is not the one day and one night matter.It needs to pay the massive fund cost, invests the massive manpower, the financial resource and the physical resource.In brand marketing theory