Factories way of making is a totally different concept of making guitars. The main purpose is to earn money and make as much guitars as they can during one year. So each part of the guitar is made by different persons or machines. All guitars are equals and with no personality. The result in quality and sound is 100 times worst. I'm not interested at all in those guitars. In Europe if you want a good guitar you always choose a traditional guitar maker. Never a factory guitar. Factory guitars are good for beginners who want and need a low budget cheap guitar to start playing.