E-commerce goes beyond the scope of products and technologies, and becomes the carrier of the new management mode, promoting the innovation of management thought. First of all, e-commerce broke the geographical, time limit, so that enterprises directly face the global allocation of resources, enterprises need to establish the concept of globalization. Secondly, e-commerce makes enterprises directly to the world, which requires enterprises to establish standardized concepts. Third, e-commerce has changed the way information is transmitted, so that enterprises in the acquisition of information and the release of information to achieve a "zero time lag", enterprises need to establish the concept of rapid innovation. Fourth, e-commerce has changed the concept of business elements, enterprises should establish the concept of focusing on knowledge.