本文以JS商业银行投资银行业务为研究对象，主要运用文献研究法和案例研究

本文以JS商业银行投资银行业务为研究对象，主要运用文献研究法和案例研究法进行分析。首先，介绍投行业务的基础理论：范围经济理论；投资组合理论；资产专用性理论；金融功能理论。然后结合这些相关理论，对JS商业银行投行业务发展的现状进行研究，分别从投行业务发展历程；投行部的架构；投行业务的发展背景；投行业务的发展现状四个方面进行分析。最后结合自身发展的优势、劣势、机会和威胁总结出在发展过程中遇到的实际问题，例如产品创新能力、营销推广能力、风险控制能力等不足。深刻分析总结了这些问题产生的原因：缺少对投行业务的准确认识、商业银行缺少必要的人才储备、商业银行营销推广理念落后、商业银行风险控制理念与技术水平落后。然后借鉴德国的相关经验，进而提出了适合JS商业银行投行业务的发展策略：首先，通过提高营销推广能力和加强创新力度来细分市场及加强业务创新；其次，通过实际工作中的有效措施和风险管理策略上来加强风险控制能力；最后，通过构建省行“直营工作小组”、加强投行人才储备与培训和建立合理的绩效与薪酬激励机制来加强队伍建设及考核激励机制。

本文以JS商业银行投资银行业务为研究对象，主要运用文献研究法和案例研究法进行分析。 首先，介绍投行业务的基础理论：范围经济理论；投资组合理论；资产专用性理论；金融功能理论。 然后结合这些相关理论，对JS商业银行投行业务发展的现状进行研究，分别从投行业务发展历程；投行部的架构；投行业务的发展背景；投行业务的发展现状四个方面进行分析。 最后结合自身发展的优势、劣势、机会和威胁总结出在发展过程中遇到的实际问题，例如产品创新能力、营销推广能力、风险控制能力等不足。 深刻分析总结了这些问题产生的原因：缺少对投行业务的准确认识、商业银行缺少必要的人才储备、商业银行营销推广理念落后、商业银行风险控制理念与技术水平落后。 然后借鉴德国的相关经验，进而提出了适合JS商业银行投行业务的发展策略：首先，通过提高营销推广能力和加强创新力度来细分市场及加强业务创新；其次，通过实际工作中的有效措施和风险管理策略上来加强风险控制能力；最后，通过构建省行 “直营工作小组”、加强投行人才储备与培训和建立合理的绩效与薪酬激励机制来加强队伍建设及考核激励机制。

In this paper, JS commercial bank investment banking business as the research object, mainly using literature research and case study method for analysis. First of all, it introduces the basic theories of investment banking: range economy theory; portfolio theory; asset specificity theory; financial function theory. Then combined with these related theories, the paper studies the current situation of JS commercial bank investment banking business development, respectively from four aspects: the development process of investment banking business; the structure of investment banking department; the development background of investment banking business; the development status of investment banking business. Finally, combined with the advantages, disadvantages, opportunities and threats of their own development, this paper summarizes the practical problems encountered in the development process, such as product innovation ability, marketing promotion ability, risk control ability and other deficiencies. This paper analyzes and summarizes the causes of these problems: the lack of accurate understanding of investment banking business, the lack of necessary talent reserve of commercial banks, the backward marketing and promotion concept of commercial banks, the backward risk control concept and technical level of commercial banks. Then, based on the experience of Germany, this paper puts forward the development strategy for JS commercial bank's investment banking business: firstly, market segmentation and business innovation should be strengthened by improving marketing promotion ability and innovation strength; secondly, risk control ability should be strengthened by effective measures and risk management strategies in practical work; finally, the "direct operating working group" of provincial bank should be constructed ”Strengthen investment bank talent reserve and training and establish a reasonable performance and salary incentive mechanism to strengthen team building and evaluation incentive mechanism.<br>