We used to receive information from the media cyclically. Now we're in the middle of the streaming era. The overall effect is overwhelming for both producers of content and its audience. Knowing that everything online lasts forever panics us. ICYMI makes staying connected feel like a constant game of catch-up. It's as if finding things at a slower pace requires some kind of excuse. In an earlier time, the full version of ICYMI meant that the receiver was supposed to see something of importance. It was a gentle reminder by the sender. Now the initials of the phrase serve as a desperate call: Can you hear my whisper in these winds?