Consumer psychology is the general

Consumer psychology is the general term for consumer psychology and purchasing psychology. It refers to the psychology of controlling the public to make certain behavior judgments in the subconscious during the life. The psychological activities of consumers can be reflected from their own consumption behaviors, and consumption behaviors Will also be affected and dominated by consumer psychological activities. The consumer psychology proposed by the subconscious theory includes rational and conscious consumer psychology and subconscious and irrational consumer psychology.