In addition, suning tesco can grasp all the consumption data of customers through big data, and quickly report customer demands to the management, and then decide what to purchase and what to sell according to customer demands. Upstream manufacturers can and at the same time, according to the customer's individuation demand for customized production, make the customer get more perceived value, new retail enterprise must according to market research results from the viewpoint of customer demand, to provide customers with can further meet the demand of customers high quality products, avoid due to quality problems caused by the customers are not satisfied.