Operators of the 5100 Glacier Mineral Water can select different online sales channels based on their own characteristics. Companies with some influence on the brand are expected to open stores on the Tmall and JD platforms due to their wide range of products. In recent years, the model of e-commerce platforms has changed and the market has been volatile. Therefore, setting up stores on these platforms will help achieve greater market coverage and maintain the stability of online channels. General SMEs can focus on building flagship stores on the Tmall platform. Among current third-party platforms, Tmall remains the most influential.