As the outcome of network technicaldevelopment in the age of big data, Crowdsourcinglogistics mode is considered as the effective solution forterminal distribution. Taking the account of rural logisticsterminal distribution development situation, the thesis isto analyze the development advantage of crowdsourcinglogistics mode and establishment of crowdsourcinglogistics platform then focus on the last mile deliverymode, it also analyzes management strategy by utilizationof interpretative structural modeling, thus proposescorresponding control measures and provides referenceof rural logistics last mile delivery.