Study 1 applies the validated scale in order to test hypotheses 1 and 2 while also providing additional evidence regarding conceptual differences between self-control and hyperopia. Specifically, we demonstrate that consumers’ hyperopic tendencies operate on a perceptual level, affecting overall ratings of products as either more “necessity” or more “luxury” (Kivetz and Simonson 2002). The same effects are not created by self-control levels. In addition, we further validate our conceptualization and measure by showing that while hyperopia measures are negatively related to purchase intentions of luxury products, differences in hyperopia do not affect purchase intentions of necessities.