Abstract: field investigation is the most commonly used way to collect data in anthropology and folklore. Today, field investigation has been widely applied in the research field of various disciplines. As an applied discipline, visual communication design can undoubtedly be enriched and perfected in the practice of field investigation, which is determined by the nature of the research object of visual communication design. As a crossover industry, visual communication design is committed to cultural inheritance and innovation, and will meet people's aesthetic needs in the new era with rich forms, detailed materials and vivid images through field research.