Society is evolving in the direction of diversification, and youth culture will surely grow and influence as the strongest and most active part of culture. As an important expression of this culture, original clothing will also occupy an increasingly large industrial market. Development momentum cannot be underestimated. This is a great opportunity to be acquired in the future. As live mobile advertising, celebrities no longer stick to the commercial support of traditional brands, but continue to expand their commercial value and embark on the path of sustainable development of "performance and excellence.