一个好的思维框架能够更加有效的强化认知记忆和指导行动。从学习的特点来看

一个好的思维框架能够更加有效的强化认知记忆和指导行动。从学习的特点来看，我们可以分为低智学习和高智学习。低智学习主要是经验的简单模仿。比如如果你要学习如何做菜，只要跟着菜谱上的步骤一步一步去做就可以了。对于高智学习，主要是通过归纳、演绎的逻辑，将经验整理成模板或故事的形式。显然《商业的本质》这本书是属于后者。书中的每个章节的主题其实都是在提出一个问题，比如开篇如何提升凝聚力，到最后一个章节，如何进行个人职业的管理。进而针对这些问题，作者提出了自己的思考框架。如重塑企业战略的“五张幻灯片法”或讲到营销一节时的5P理论等。不过在我看来，如何提出一个好问题，比得到问题的答案更为重要。因为一个好的问题可以诱发每个人的思考与参与热情，并聚焦到要实现的目标上。而问题的答案可能根据企业、外部环境的变化而变化。适合解决当前环境下的答案不见得在将来也一定适用。而好的问题，会不断的促使我们去“探求真实”。

A good thinking framework can more effectively strengthen cognitive memory and guide action. From the characteristics of learning, we can be divided into low intelligence learning and high intelligence learning. Low intelligence learning is mainly a simple imitation of experience. For example, if you want to learn how to cook, just follow the steps on the menu step by step. For high intelligence learning, it is mainly through the logic of induction and deduction to sort out the experience into the form of template or story. Obviously, the essence of business belongs to the latter. The theme of each chapter in the book is actually asking a question, such as how to improve cohesion at the beginning and how to manage personal career in the last chapter. Then, aiming at these problems, the author puts forward his own thinking framework. Such as the "five slide method" of reshaping enterprise strategy or the 5P theory in the marketing section. But in my opinion, how to ask a good question is more important than getting the answer. Because a good question can induce everyone's enthusiasm for thinking and participation, and focus on the goal to be achieved. The answer to the question may change according to the changes of the enterprise and the external environment. The answer suitable for solving the current environment may not be applicable in the future. And good questions will constantly urge us to "explore the truth".

A good thinking framework can strengthen cognitive memory and guide actions more effectively. According to the characteristics of learning, we can divide it into low-intelligence learning and high-intelligence learning. Learning with low intelligence is mainly a simple imitation of experience. For example, if you want to learn how to cook, just follow the steps in the recipe step by step. For intellectual learning, it is mainly through the logic of induction and deduction that experiences are organized into templates or stories. Obviously, the book The Essence of Business belongs to the latter. The theme of each chapter in the book is actually asking a question, such as how to improve cohesion at the beginning, how to manage personal occupation at the last chapter. Then, aiming at these problems, the author puts forward his own thinking framework. For example, the "five slides method" to reshape the enterprise strategy or the 5P theory when it comes to marketing section, etc. But in my opinion, how to ask a good question is more important than getting the answer to it. Because a good question can arouse everyone's enthusiasm for thinking and participation, and focus on the goal to be achieved. The answer to the question may change according to the changes of enterprises and external environment. The answer that is suitable for the current environment may not necessarily be applicable in the future. Good questions will constantly urge us to "explore the truth".