The improvement of cabin service quality highlights the significance of many aspects, and plays a vital role in meeting the service needs of passengers, promoting the development of flight attendants themselves and shaping the brand image of airlines. However, at present, the domestic civil aviation cabin service quality is relatively low, and there are many problems in the aspects of flight attendants' service enthusiasm, professional service knowledge and skills, cabin hardware facilities and equipment, etc. Therefore, how to quickly improve the cabin service quality is attracting more and more attention from the majority of airlines, which is one of the important problems that airlines need to solve urgently at present. Based on the analysis of the definition and characteristics of cabin service quality and the importance of improving cabin service quality, this paper focuses on exploring the present situation of cabin service quality, thus pointing out the influencing factors of cabin service quality, such as lack of active service enthusiasm of flight attendants, insufficient professional knowledge and skills of flight attendants, imperfect hardware and facilities of cabin, etc. Then, combining with these factors, it puts forward some countermeasures to improve cabin service quality, hoping that airlines or flight attendants can effectively improve cabin service quality and enhance passengers' service satisfaction. Key words: cabin service, service quality, flight attendants
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