随着互联网背景下在线业务的不断发展，自传统的电商1.0模式发展以来，电

With the continuous development of online business in the context of the Internet, since the development of the traditional e-commerce 1.0 model, the two major parts of e-commerce and social networks are gradually merging. After adapting to the market step by step, breakthroughs have gradually made the market. Favored, now has formed a new marketing model that is "social e-commerce". Since the development of e-commerce, social e-commerce has formed a marketing force from the marginalization of the entire e-commerce to the public's vision with its sharp perspective to cater to consumption, precise and clear user positioning, and a good communication environment for users and merchants. It not only maintains a high growth trend under the new consumer demand, but also has a certain incentive to encourage potential consumer groups, while increasing demand to increase customer conversion repurchase rate. This article analyzes the development and current situation of the social e-commerce industry, analyzes and discusses the potential problems of the currently stable market model, as well as the current new technologies and new models in the context of the new Internet. .

随着互联网背景下在线业务的不断发展，自传统的电商1.0模式发展以来，电子商务和社交网络这两大部分也正逐渐融合，在一步步适应市场后，层层突破逐渐取得了市场的青睐，如今形成了一种新型营销模式即“社交电商”。自电子商务发展演变，社交电商以其迎合消费的敏锐视角，精准清晰的用户定位，良好的用户及商户沟通环境，使得传统电商从边缘化整装走向大众视野形成营销主力。它不仅在新的消费需求下保持着高位的增长态势，而且对于潜在的消费群体具有一定激励鼓动作用，在需求增长的同时提高客户转化复购率。本文通过分析社交电商行业的发展以及现状，在研究其对应价值的同时分析和探讨出目前已稳定形成的市场模式潜在的问题，以及当前新技术、新互联网背景下存在的新模式来进行探讨。

With the continuous development of online business in the context of the Internet, since the development of the traditional e-commerce 1.0 model, the two major parts of e-commerce and social network are gradually converging. After gradually adapting to the market, layer upon layer breakthroughs have gradually gained the favor of the market, and now a new marketing model, namely "social e-commerce", has formed. Since the development and evolution of e-commerce, social e-commerce, with its keen perspective of catering to consumption, precise and clear user positioning, and a good communication environment for users and merchants, has made traditional e-commerce move from marginal assembly to public vision, forming the main marketing force. It not only keeps a high growth trend under the new consumption demand, but also has a certain incentive role for the potential consumer groups, and improves the conversion and repurchase rate of customers at the same time of demand growth. This paper analyzes the development and current situation of social e-commerce industry, analyzes and discusses the potential problems of the stable market model, as well as the new model under the background of new technology and new Internet.