随着国民经济的快速发展，汽车产业的发展前景也变得可观，国民出行变得更加

With the rapid development of the national economy, the development prospects of the automobile industry have also become impressive, and national travel has become more convenient. The traditional automobile industry has brought a lot of convenience to people, but at the same time it has also brought about environmental pollution and oil energy crisis. Reform and innovation of the automobile industry cannot be delayed. With the advancement of science and technology, the concept of green and environmental protection and low-carbon has taken root in the hearts of the people, and new energy has become the focus of the automotive industry. As a very popular research and actual development direction, new energy vehicles have already accounted for a certain proportion in the social market, and the research on their marketing strategies has also become the top priority at this stage. This article mainly takes BYD's new energy vehicle as an example to discuss its marketing strategy, problems and improvement strategies in the Jinan market.

With the rapid development of the national economy, the development prospects of the automobile industry have become considerable, and the national travel has become more convenient. The traditional automobile industry has brought many conveniences to people, but at the same time, it has also brought environmental pollution and petroleum energy crisis, so the reform and innovation of the automobile industry is urgent. With the progress of science and technology, the concept of low-carbon green environmental protection is deeply rooted in people's hearts, new energy has become the focus of the automotive industry. As a very popular research and practical development direction, new energy vehicles have a certain proportion in the social market, for its marketing strategy research has become the top priority at this stage. This paper mainly takes BYD New Energy Vehicle as an example to discuss its marketing strategy, problems and improvement strategy in Jinan market.

With the rapid development of national economy, the development prospect of automobile industry has become considerable, and national travel becomes more convenient. The traditional automobile industry has brought many convenience to people, but at the same time, it also brings about environmental pollution and oil and energy crisis, so the reform and innovation of automobile industry is urgent. With the progress of science and technology, the concept of green and environmental protection low carbon has been deeply popular, and new energy has become the focus of the automobile industry. As a hot research and practical development direction, new energy vehicles have already occupied a certain proportion in the social market. The research on marketing strategy has become the top priority at present. This paper mainly takes BYD new energy vehicle as an example to discuss its marketing strategy, problems and improvement strategies in Jinan market.<br>