从2016年的“直播热”到今天的“短视频热”，从全民使用直播软件到全民

From the “live broadcast fever” in 2016 to today’s “short video fever”, from the use of live broadcast software by all citizens to the enthusiasm for short video software by all citizens, short videos are increasingly attracting audiences. The emergence of short video APP does cater to the taste of the general public, and is of great significance to the formation of the characteristics of the times. The convenience, grassroots, and sharing characteristics of the short video platform have greatly met the needs of the audience, expression demands and social needs. The audience is an important link in the transmission of short videos and has an important influence on the development of short videos. It is very important to grasp the audience and understand its psychology. Only in this way can short videos serve the audience better and develop better. Based on the basic characteristics, classification and development of "short video", this article combines the audience research theory of communication science and analyzes the reasons for the "trembling fever" from the perspective of audience psychology.

From the "live fever" of 2016 to today's "short video fever", from the universal use of live software to the popularity of short video software, the form of short video is increasingly attracting audiences. The emergence of short video APP does cater to the taste of the public, and is of great significance to the formation of the characteristics of the times. The convenience, grass-roots and sharing characteristics of short video platform greatly meet the needs of the audience, express demands and social needs. The audience is in the important link of short video communication, which has an important influence on the development of short video, and it is very important to grasp the audience and understand its psychology. Only in this way, short video can better serve the audience, in order to get better development. This paper mainly analyzes the reasons of "shake-up fever" from the psychological point of view of the audience, based on the basic characteristics, classification and development status of "short video" and combined with the audience research theory of communication.

From the "live broadcast fever" in 2016 to today's "short video fever", from the use of live broadcast software to the enthusiasm of short video software, short video has attracted more and more audiences. The emergence of short video app really caters to the public taste, and has important significance for the formation of the characteristics of the times. The convenience, grassroots, sharing and other characteristics of the short video platform greatly meet the needs of the audience, expression demands and social needs. The audience is an important part of short video communication, which has an important impact on the development of short video. It is very important to grasp the audience and understand their psychology. Only in this way, short video can better serve the audience and get better development. This paper mainly analyzes the causes of "tiktok" from the perspective of audience psychology, based on the basic characteristics, classification and development of "short video", and the theory of audience study.<br>