Some web sites provide product descriptions with exaggerated or even false propaganda, click in, the purchase of real goods and the online view of the picture is not consistent, some even some online stores to cheat money after they closed the site, and then open a new online store the same trick. Some exaggeration, false propaganda. Lure customers to its website with big prizes or prizes. Accumulate integral to exchange award, accumulate integral method to have register website, browse website, introduce the line to wait for a few kinds, but its prize still needs money to buy eventually. The web page shows that there are free gifts for the purchase of goods, but the consumer only found that the gift is missing or inconsistent. Such as miss zhang in March 2014 in taobao was getting online to buy a set of clothes, whether from merchants to provide pictures or description is in line with their own requirements, but after the goods, found not satisfactory clothes have off color, the picture of the computer sometimes look nice, to get the material object is different, and the feeling is a second-hand, size also has a problem.