明星效应在广告中的作用早已被市场实践所证明了。好的明星代言不仅能够提升

The role of star effect in advertising has long been proven by market practice. A good celebrity endorsement can not only enhance the image of the company and products, but also directly promote sales. This is also an important reason why star ads are favored by many advertisers. However, in fact not all companies and products are suitable for star advertising strategy. On the one hand, it depends on the characteristics of the product itself, and on the other hand, the expensive endorsement and advertising expenses also make many companies think about it. The common feature of modern film and television works, especially commercial blockbusters and celebrity advertisements, is that they must rely on the high attention of the audience to the stars to achieve good information dissemination effects, which also provides hidden advertisements with stars to "ride". convenience. Because the current commercial blockbusters are all star-studded, and it may cost a lot of money to invite any one of them to be the spokesperson of the product and brand. However, with the help of implicit advertising, merchants only need a lower price to allow many celebrities to serve their products and brands, which can be described as a real multi-purpose.

The role of star effect in advertising has long been proved by market practice. Good celebrity endorsement can not only enhance the image of enterprises and products, but also directly promote sales. This is also an important reason why star advertising is favored by many advertisers. However, in fact, not all enterprises and products are suitable for star advertising strategy. On the one hand, it depends on the characteristics of the product itself. On the other hand, the expensive endorsement and advertising costs also make many enterprises think. What modern film and television works, especially commercial blockbusters, have in common with star advertisements is that they should achieve good information dissemination effect with the help of the high attention of the majority of audiences to stars, which also provides convenient conditions for recessive advertisements to take the "free ride" of stars. Because the current commercial blockbusters are full of stars, and it may cost a lot if you casually invite any one of them to be the spokesperson of products and brands. However, with the help of hidden advertising, businesses can let many stars serve their products and brands only at a lower price, which can be said to be really killing many birds with one stone.

The role of star effect in advertising has long been proved by market practice. Good celebrity endorsements can not only enhance the image of enterprises and products, but also directly promote sales. This is also an important reason why star advertisements are favored by many advertisers. However, in fact, not all enterprises and products are suitable for adopting star advertising strategy. On the one hand, it depends on the characteristics of the product itself, on the other hand, the expensive endorsement and advertising costs also make many enterprises dream. However, modern film and television works, especially commercial blockbusters, have something in common with star advertisements, that is, they all have to rely on the audience's high attention to the stars to achieve a good information dissemination effect, which also provides a convenient condition for implicit advertisements to hitch a ride with the stars. Nowadays, commercial blockbusters are full of stars, and it may be expensive to ask any of them to be spokesmen for products and brands. However, with the help of the form of implicit advertising, merchants can make many stars serve their products and brands only at a lower price, which can be described as a real killing of multiple birds with one stone.