Midea Group Co., Ltd. has a low sal

Midea Group Co., Ltd. has a low sales profit margin because of its high sales cost, while the company's high sales cost is due to its long sales channels. Therefore, it is necessary to reduce the sales cost by constructing flat channels. The former three-level channel and the second-level channel are gradually shortened to the first-level channel or even the zero-level channel. At present, Midea Group Co., Ltd. has begun some exploration in this area, such as opening brand direct stores, etc. Direct marketing can not only directly understand the needs of consumers, but also reduce the price difference earned by middlemen and obtain higher profits for enterprises. Enterprises can use big data technology to understand current consumer demand and predict the future trend of enterprises. Channel flattening is today's mainstream strategy, especially with the rapid development of e-commerce and logistics, major enterprises have seized this opportunity to develop their own flat channels, which is also where Midea Group Co., Ltd. needs to focus on strengthening in the future.