An important negative effect of gossip is that it can hurt the person being talked about. Usually, gossip spreads information about a topic-breakups, trouble at home, even dropping out-that a person would rather keep secret. The more embarrassing or shameful the secret is, the juicier the gossip it makes. Probably the worst type of gossip is the absolute lie. People often think of gossipers as harmless, but cruel lies can cause pain.