Compared with traditional infrastructure PPP projects, PPP projects in the fields of culture, tourism, etc. have lower entry barriers and are easier to attract participation of private capital. In addition, such projects are closely related to the quality of life and happiness of the people. Promoting the PPP model in the "happiness industry" fields such as culture and tourism will help to broaden the channels for social capital to enter the cultural field with high-quality cultural supply, and ultimately expand the investment and financing channels for cultural project construction, and form a diversified and lasting investment mechanism
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