摘要：当代媒体融合大背景下，电视综艺节目发生着尤为明显的融合之势，在“

摘要：当代媒体融合大背景下，电视综艺节目发生着尤为明显的融合之势，在“互联网+”的集中发力下，电视综艺经历着由媒体融合引发生产、传播、接受、互动、审美等各个方面的变革，这是电视综艺在发展过程中新的机遇也是新的挑战。对于媒体融合背景下电视综艺所面临的困境，如何有效利用新旧媒体的结合实现自身的创新发展，本文将以综艺节目《经典咏流传》为研究案例，从内容生产的角度出发，以媒体融合、电视综艺节目、内容生产策略为三个维度，深入探析该档节目的成功创新之处。

摘要：当代媒体融合大背景下，电视综艺节目发生着尤为明显的融合之势，在“互联网+”的集中发力下，电视综艺经历着由媒体融合引发生产、传播、接受、互动、审美等各个方面的变革，这是电视综艺在发展过程中新的机遇也是新的挑战。 对于媒体融合背景下电视综艺所面临的困境，如何有效利用新旧媒体的结合实现自身的创新发展，本文将以综艺节目《经典咏流传》为研究案例，从内容生产的角度出发，以媒体融合、电视综艺节目、内容生产策略为三个维度，深入探析该档节目的成功创新之处。

Abstract: under the background of contemporary media convergence, TV variety shows are particularly obvious. Under the concentrated force of "Internet plus", TV variety has undergone changes in various aspects such as production, communication, acceptance, interaction and aesthetics, which is a new opportunity and a new challenge in the development of TV variety. For the dilemma of TV variety under the background of media convergence, how to effectively use the combination of new and old media to achieve their own innovation and development, this paper will take the variety show "classic chant spread" as the research case, from the perspective of content production, with media convergence, TV variety show, content production strategy as three dimensions, in-depth analysis of the success and innovation of the program.<br>