Analysis of the problems and countermeasures in the performance management of J Business company’s sales staff AbstractThe most important resource of an enterprise is the customer,The core resource of an enterprise is its employees,How to effectively motivate employees to grasp customers and create higher operating income for the enterprise is the subject that every enterprise manager has been studying.Every outstanding employee hopes to realize their life value in the enterprise,and hope their efforts and efforts of the results can be recognized by managers or enterprises,also get financial and honorable rewards.The enterprise also hopes that through the hard work of the employees, the enterprise can achieve or exceed the annual strategic goals of the enterprise.Key words: Performance management,Human resource management,Corporate strategic objectives