For an extra cut on plastic consump

For an extra cut on plastic consumption, we also developed a plan for supplementary version for products. Contents are packed into sachets made of starch/PCL blend——a kind of compostable plastic material which have good water tolerance and physical strength, along with a favorable biodegradability. Consumers can continue their use of L’Oreal’s products avoiding burden of the environment. To promote our plan, we will offer discounts for supplementary version products, since a considerable portion of consumers in emerging markets concern about the products’ cost-performance. Furthermore, we will focus on promoting the environment friendly concept behind our packaging design, echoing the sustainable and natural idea of Garnier, engaging middle-upper class customers concern about environmental protection.