The development and research of gre

The development and research of green marketing has become an important direction of modern marketing theory research and development since the 1990s, and has become the mainstream of marketing in the 21st century. From the perspective of marketing theory and practice, the research on green marketing at home and abroad mainly focuses on the concept of green marketing, subdivision of green marketing market, pricing strategy of green products, green promotion, green consumption behavior, green marketing strategy combination and other issues. Since the 1970s, the traditional mainstream marketing theory has been criticized from other theoretical fields, including non mainstream marketing theory. For example, the marketing strategy leads to the arbitrary exploitation of the natural environment; the actual demand relationship for consumers is too small to produce too many products harmful to health and the environment; through advertising incentives, product differentiation and artificially shortening the life cycle of products lead to the waste of resources and so on.