In the process of new media marketi

In the process of new media marketing, publicity activities are the main marketing activities. Through microblog, WeChat and network platform and other media, publicity of enterprise products is carried out, thus improving the marketing level of enterprises and the popularity of enterprise products among consumers. For beauty enterprises with relatively large publicity funds, enterprise managers can enhance the publicity effect of enterprise products through advertising on new media platforms, such as advertisements on microblog opening pages, advertisements before video playing on video websites or advertisements in elevators of commercial buildings, etc. to expand the publicity scope of enterprise products. At the same time, in the process of new media marketing, the beauty industry makes full use of the currently popular forms such as voiceless short videos and Vlog to promote enterprise products, invites beauty makeup bloggers to try out enterprise products, promotes enterprise products, and uses the appeal of beauty makeup bloggers to increase the sales volume of enterprise products. On this basis, beauty enterprises can choose the technical backbone of the enterprise to record small videos, explain the key points of beauty care for customers, and recommend the products of the enterprise, so as to attract more consumers to pay attention to the products of the enterprise, which is helpful to improve the marketing effect of the enterprise.