Stars: Business units or products that have the best market share and generate the most cash are considered stars. Monopolies and first-time products are often referred to as stars. However, because of the high growth rate of stars, they consume a lot of cash. Typically, this results in the same amount of money flowing in. If the stars continue to succeed until the market growth rate declines, they will eventually become a cash cow. It is recommended that the company invest in stars. The chocolate industry is hershey's star, which made its fortune through chocolate and is the company's first product, with global net sales of chocolate growing at $389.5 billion, or 43.3 percent, according to data from 2019 and 2018.
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