•Be clear, conspicuous, prominent, understandable, factual, and not false or misleading;Be indelibly printed on the label/labeling of the tobacco product on the side that is most likely to be viewed by a consumer (if the packaging is too small to accommodate a legible warning, FDA recommends that these warnings be permanently affixed on the product’s carton or other outer container, wrapper, or a tag otherwise permanently affixed to the tobacco product package)