生鲜超市的新零售模式，其线上线下的整合决定了这种商业模式无论是线上销售

The new retail model supermarkets, the integration of online and offline marketing is completely determined "heavy mode" In this business model, whether online or offline sales. Due to the high proportion of online sales share of new retail model, so the demand for warehouse and distribution capacity is very high. To ensure the quality of goods must be ensured in every key aspect of procurement, storage, sale, and distribution of accuracy and efficiency, along with such high operating costs also for supermarkets is also a huge challenge. [7] At the same time, we do catering in retail stores costs are high, like a big seafood and other seafood species that belong to vulnerable loss, the customer generally only served in upscale restaurants, and the new retail supermarkets need these low profits, high loss of fresh varieties from the sale of low-priced products after transport to the store straight manors, fine processing, which undoubtedly is a major challenge of supermarkets

Fresh supermarket's new retail model, its online and offline integration determines that this business model, whether online sales or offline marketing is a complete "heavy model." Because of the high proportion of online sales in the new retail model, it is very demanding for warehousing and distribution capacity. In order to ensure the quality of goods, must be in procurement, warehousing, sales, distribution and other key links to ensure the correct rate and efficiency, so that the same operating costs are very high, for fresh supermarkets is also a huge challenge. At the same time, the cost of cooking in retail stores is also very high, such as large seafood, such as this is a very easy to wear out seafood varieties, customers generally can only enjoy in high-end restaurants, and the new retail fresh supermarket needs to transport these low-margin, high-loss fresh varieties from direct to stores, fine processing after the product selling at low prices, This is undoubtedly another challenge for fresh supermarkets.

The new retail mode of fresh supermarket, its online and offline integration determines that this business mode is a complete "heavy mode" whether online sales or offline marketing. As the proportion of online sales in the new retail model is very high, its requirements for storage and distribution capacity are very high. In order to ensure the quality of goods, we must ensure the accuracy and efficiency in every key link, such as purchasing, warehousing, sales, distribution, etc., so that the operation cost together is very high, which is also a huge challenge for fresh supermarket. [7] At the same time, the cost of catering in retail stores is also very high, such as large seafood, which is very easy to lose, customers can only enjoy it in high-end restaurants, while the new retail fresh supermarket needs to transport these low profit and high loss fresh varieties from the direct ground to the store, and the refined processed products are sold at a low price, which is undoubtedly a big pick of fresh supermarket war<br>