In the era of mobile Internet, big data, artificial intelligence, Internet of Things and other technologies are emerging, traditional retailing is facing great changes and challenges. Since Alibaba founder Jack Ma put forward the concept of "new retail", major e-commerce enterprises have become more and more aware of the importance of physical retailing, online e-commerce platform, physical stores and logistics distribution into a new era of integrated development, many new retail industry began to appear. In the new retail model, how to better meet the needs of customer personalization and diversification, improve customer satisfaction, has become an urgent problem in the industry.<br>Park Park Network Technology Co. , Ltd. is a new type of retail enterprises, customer satisfaction for retail enterprises, determine the development and profitability of long-haul. Based on the actual situation of Park Network Technology Co., Ltd. on customer satisfaction, with the help of questionnaires, interviews and research forms, this paper makes a summary of the research and analysis of the development status, problems and causes of Park Network Technology Co., Ltd., and finally makes a strategic study for the improvement of customer satisfaction of Park Network Technology Co., Ltd.
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