Customer expectation value reveals

Customer expectation value reveals the current situation and trend of customer demand, which is the basis for customers to make purchase decisions. In the process of consuming products, customers always compare their perceived value with their expected value, and the result of the comparison directly affects customers' satisfaction with the enterprise. Only when the customer's perceived value is greater than or equal to the customer's expected value will the customer be satisfied or even loyal. Effective management of customer expectation is an important way for enterprises to improve customer perceived value. The customer's expectation of the value of the product or service provided by the enterprise depends on his expectation of many factors, such as convenience and reliability, which are called components of the customer's expectation value. Customers with different gender, age, income and hobbies have different value expectations for the same product, and inconsistent expectations will have certain impact on satisfaction assessment. The value components will also be different, and the differences in customer expectation value components provide a basis for market segmentation and other marketing decisions.