社交电商作为电子商务一种新的衍生模式，是借助微博、微信等社交平台对商品

As a new derivative model of e-commerce, social e-commerce is <br>to spread and share commodities through social platforms such as Weibo and WeChat, and to <br>publish product information through the process of social interaction to complete the marketing of commodities, thereby inducing consumers' desire to buy <br>Hope to produce buying behavior. The integration of e-commerce and social media are two digital trends <br>while potential, well reflects the content sharing economy. Social networking has become <br>an important driving force for online shopping , and the development potential and growth prospects of the industry are broad.

社交电商作为电子商务一种新的衍生模式，是借助微博、<br>微信等社交平台对商品进行传播、分享，通过社交互动的过程<br>发布产品信息来完成商品的营销，从而诱发消费者的购买欲<br>望，产生购买行为。在融合电子商务和社交媒体两大数字化趋<br>势的同时，很好地体现了分享经济的内容。社交成为带动网购<br>行为的重要推动力，行业发展潜力及成长前景广阔。

As a new derivative mode of e-commerce, social e-commerce relies on Weibo<br>Wechat and other social platforms spread and share the products, and through the process of social interaction<br>Release product information to complete the marketing of products, thus inducing consumers' desire to buy<br>Hope, produce buying behavior. Integrating e-commerce and social media<br>At the same time, it reflects the content of sharing economy. Social networking to drive online shopping<br>It is an important driving force of behavior, and has broad development potential and growth prospects.