It has been found that less than on

已经发现，只有不到五分之一的购物者在去商店之前会列出完整的购物清单。原因是今天购物的十分之七是在商店决定的，购物者倾向于冲动购买。在过去的40年中，一时冲动地购买食品杂货的数量增加了，而且这种增长与自助购物的增长相吻合。但是，在杂货店中，店员会等顾客，冲动性购买要少得多。人们很难冲动地花钱去买店员。心理学家与商品专家联手。说服人们购买他们可能不需要甚至想要的产品，直到他们看到精美的产品之前，这是他们的工作。心理学家发现，购物者需要购买帮助。太多的选择使他们感到困惑，他们更喜欢吸引他们的包装。因此，对于食品包装商来说，现在更加注意其包装设计。但是，吸引力在很大程度上取决于产品在货架上的位置。因此，如果产品位于视线高度，则说服购物者购买更容易。

人们发现，在去商店之前，五分之一的购物者中只有不到一个人会列出完整的购物清单。原因是，今天十分之七的购买是由商店决定的，那里的购物者倾向于冲动购买。过去40年来，一时冲动购买杂货的人数有所增加，而且，这种增长与自助购物的增长相吻合。然而，在杂货店，店员等待顾客，有少得多的冲动购买。如果人们必须找一个职员， 他们很难冲动地购买。心理学家与销售专家联手。他们的工作是说服人们购买他们可能不需要，甚至不想要的产品，直到他们看到他们有吸引力的呈现。心理学家发现，购物者在购物时需要帮助。有这么多的选择混淆了他们，他们更喜欢吸引他们的包。因此，现在食品包装者更注重包装设计。然而，吸引力在很大程度上取决于产品在货架上的位置。因此，如果产品位于眼睛水平，说服购物者购买就更容易了。

It has been found that less than one shopper in five makes a complete shopping list before going to the store. The reason for this is that seven out of ten of today's purchases are decided in the store, where the shoppers tend toward impulse buying. Buying groceries on impulse has risen for the past 40 years, and, this rise has coincided with the growth of self-service shopping. However, in grocery stores where clerks wait on customers there is much less impulse buying. It is hard for people to buy on impulse if they have to address a clerk.Psychologists have joined forces with merchandising experts. It is their job to persuade people to buy products which they may not need or even want until they see them attractively presented. It was discovered by the psychologists that shoppers want help in their purchases. Having so many choices confuses them, they prefer the package that attracts them. Therefore, it is now more usual for food packers to pay attention to their package design. Attraction depends heavily on the position of the product on the shelf, however. Thus, persuading the shopper to buy is easier if the product is located at eye-level.<br>