In its innovative manufacturing model, the brand has kept workers and their voices at the center. Apart from improving workers’ role to grow their participation and engagement, the brand is investing in innovative technology in its supply chain and manufacturing units. It has set a code of conduct for its suppliers and keeps only those who are compliant with rules and regulations. Technologies like Pegasus and Flyknit have helped Nike control its carbon footprint as well as maximize its efficiency.Most of the environmental impact of Nike shoes comes from the material used to make them. It is why Nike has formed coalitions with others like Sustainable Apparel Coalition and LAUNCH for making innovative material to be used in its products. Nike is focusing on creating material with low environmental impact to move towards a high-performance closed-loop model where it can use reclaimed material from the start.