在运动跑车方面无品牌优势；汽车技术起步晚，积累较少模仿跟随较多车型创新

In terms of non-sports car brand; automotive technology started late, less accumulated more models to follow imitate innovation advantage less; enter the automotive industry has financing risks; the company with respect to its international advertising and no quality advantage, service advantages No, no advantage to market development, there is a gap level management execution; there is a gap with Japan and South Korea cost control and other automotive brands; other business other than motor vehicles greatly affected by the economic crisis, a serious decline in performance, affecting new car research and development costs; as the business grew, gross margins and rapid decline, indicating that the company is still in a challenger position, no pricing power; significant deficiencies in the quality of products, currently found only small problems.

No brand advantage in sports cars; automotive technology starts late, accumulates less imitation to follow more model innovation advantages less; enters the automotive industry has the risk of raising funds; compared with international companies whose advertising input and quality have no advantage, service has no advantage, development and marketing speed has no advantage, level management implementation gap There is a gap between its cost control and auto brands such as Japan and South Korea, other businesses other than automobiles have been greatly affected by the economic crisis, and the performance has been severely reduced, affecting new car research and development expenses, and as the business grows, gross margin and profit margin decline rapidly, indicating that the company is still in a challenger position with no pricing power, and major defects in product quality, At present, only minor problems have been found.

There is no brand advantage in sports cars; the automobile technology starts late, and the accumulation is less to imitate and follow more models; there is a risk of financing to enter the automobile industry; compared with international companies, its advertising investment and quality has no advantage, service has no advantage, development and listing speed has no advantage, and there is a gap in the level of management implementation; its cost control is poor with Japan, South Korea and other automobile brands Apart from automobile, other businesses are greatly affected by the economic crisis, and the performance declines seriously, which affects the R & D cost of new cars. With the growth of business, the gross profit rate and profit margin decrease rapidly, which shows that the company is still in the position of challenger, without pricing power. Major defects in product quality are only found at present.