品牌IP化就是品牌的人格化、内容化、情感化，品牌只有形成自己的价值观，

IP-based brand is the brand of personification, content, emotional, only to form their own brand values, in order to form a connection with the formation of active users. Users prefer to focus on an image of the temperature of IP, rather than the cold corporate brand. Really open up the emotional chain, brand and users between the brand and the target audience to become a communication from the transaction, to become strong correlation from the weak correlation.

Brand IP is the brand's personality, content, emotional, brand only to form their own values, in order to form an active connection with users. Users prefer to focus on a temperature-based IP image rather than a cold corporate brand. Really through the brand and target users between the emotional chain, brand and user can change from transaction to communication, from weak correlation to strong correlation.

Brand IP is the personality, content and emotion of a brand. Only when a brand forms its own values can it form an active connection with users. Users prefer to focus on an IP image with temperature, rather than a cold corporate brand. Only through the emotional chain between the brand and the target users can the brand and users change from transaction to interaction, from weak correlation to strong correlation.