Ishoramari bivuga undi mutungo wabonye n’umushinga wohereza umutungo mu bindi bice hagamijwe kongera umutungo binyuze mu kugabana, cyangwa gushaka izindi nyungu. Ubucuruzi bwo gukusanya inkunga bivuga ibikorwa byo gukusanya inkunga. Gukusanya inkunga ni intangiriro yibikorwa byubucuruzi bwibigo.Mu bikorwa byabo byubucuruzi bwa buri munsi, imishinga nayo izakomeza gukusanya no gukoresha amafaranga.Gukusanya inkunga nigikorwa cyingenzi cyo gucunga imari yibikorwa bigezweho. PepsiCo ikoresha uburyo bwo gushora imari no gukusanya inkunga kugirango yongere ishoramari ryibigo.Mu rwego rwo gushora imari no gukusanya inkunga, ntabwo ibintu tugomba kwigira gusa, ariko hari nibintu tugomba kwitondera no kwirinda.
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