Under normal circumstances, the price tag of goods will attract consumers' attention, and a limited time spike activity will be launched in the live broadcast room above the basic price, which will further induce consumers' desire to buy. For example, during Taobao's "Double Eleven Activities", the limited-time spike activity in each major live broadcast room attracted consumers at a price lower than the price of the product page, which made consumers feel that it was a loss not to buy the product, so even if there was no need to buy the product, there would be a purchase behavior. In addition to the product's security, even though the goods are disappointed in the real thing after receiving the goods, they can still be returned, and the postage between them is borne by the seller, which encourages consumers to place orders.
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