Both societies, moreover, have developed to the highest levels the arts of business and commerce ,of buying and selling, and of advertising and mass producing. Few sights are more reassuring to Americans that the tens of thousands of bustling stores seen in Japan ,especially the beautiful, well-stocked department stores. To American eyes,they seem just like Macy's or Neiman Marcus at home. In addition, both Japan and America are consumer societies. The people of both countries love to shop and are enthusiastic consumers ,of convenience products and fast foods.Vending machines selling everything from fresh flowers to hot coffee are as popular in Japan as they are in America, and fast-food noodle shops are as common in Japan as McDonald's restaurants are in America.