The lack of strict censorship, marginal advertising, and the use of loopholes in the platform's censorship sometimes occurred, which also resulted in some false and illegal ads flooding the Douyin platform. Short video ads published on some products are very similar to others or completely mimic filming, but there are products that lack real functionality, products that promote content that doesn't match the actual situation, and products that have an overly exaggerated promotional effect. There are situations where viewers of short video ads are ambiguous or misunderstood about a product or service.
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